The fine folks of Oltmans Construction first approached me after seeing some of my sticker and shirt graphics I put up on my Instagram. They wanted to make a giveaway crew shirt to celebrate their 90th anniversary milestone. They set up an interview and I laid out the process and budget for thumbnails, drafts, and deliverables managing to work within budget and timeline, figuring out some of the finer details (like what color shirt were we going to print these on) along the way.

Overall, I really enjoyed working with these folks and I’ve always wanted to produce a crew shirt ever since working with my dad painting houses as a kid. They loved the graphic and I left with a 10/10 experience.

Company: Oltmans Construction Co.
Creative Director: Louise Le
Art Direction/Illustration/Graphic Design: Julian Arellano

Based on our mood board and inspiration meeting, we decided to develop art based on a central construction figure, have two colors (line art and a spot color), include their 90th Oltmans logo, and have the marketing tagline “Crafting Excellence, Building Tomorrow.” We then bashed best pieces together to get a clearer picture of what they wanted before moving to second drafts.