J.B. ARELLANO

Graphic Design, Illustration, & Art Direction

Roland DGA at Printing United

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Trade show booth showcasing Roland's TrueVIS printers with colorful signage and displays, prominently featuring the brand name and product highlights.
Details/Credits

Printing United is the biggest print tradeshow of the year for all types of printing on the western hemisphere. Roland DGA was re-launching their wide-format, large format, and desktop brands for TrueVIS and VersaSTUDIO brands and led the launches and debuts for machines with new booth structures and graphics.

As part of our creative concept, we printed and manufactured all surfaces using Roland DG devices within the booth showing off Eco-Solvent, Latex, and UV technology to show off the capability of our machines, in order to inspire enduser’s in their creative endeavors. From the combined 40 ft long booth walls, 200 ft continuous gradient floor wrap, to the two massive TrueVIS branded gateways that framed the entrance of the booth, to things as small as point of purchase signs, machine labels, and samples, the creative team had a hand in creating everything for display. I led the team in concept, design, and implementation, drawing plans and working with our fabrication team to pull of our vision for the booth.

Company: Roland DGA Corp.
Tradeshow Manager/Acting Creative Manager: Michelle Schott
Art Direction/Graphic Design: Julian Arellano
Graphic Design: Alexis Bruer, Danielle Gee
Fabrication: Lane Designs, Bryan Ballreich

Group photo of the Roland DGA team in front of their Trade Show booth showcasing TrueVIS products and branding at a printing trade show.
A prominent overhead sign for Roland at a trade show, featuring the company's logo and blue accents, with various display banners visible in the background.

TrueVIS Gateways and Product Display Walls

Two individuals in business attire shake hands in front of Roland's TrueVIS printing machines at a trade show booth. The booth features vibrant graphics and displays showcasing the printing technology.

One of the most prominent pieces of signage and display architecture in the booth. These were a fantastic addition to our booth and served as a unique talking point for our TrueVIS lineup.

Trade show booth featuring Roland's TrueVIS signage, displaying UV, Eco-Solvent, and Resin technologies, with promotional graphics and product displays.
Signage for TrueVIS at a trade show booth, featuring a modern design with colorful graphics and product categories including UV, Eco-Sol, and Resin.
Close-up view of the Roland TrueVIS LG Series UV printer/cutter showcasing displayed images and color cartridges.
Close-up view of a trade show booth sign displaying 'TrueVIS' with highlights on UV, Eco-Sol, and Resin technologies.
Trade show booth display featuring Roland's TrueVIS MG Series UV printer/cutters with colorful graphics and ink cartridges.
Trade show booth featuring the TrueVIS logo with colorful product displays and banners showcasing Eco-Sol, UV, and Resin printing technologies.
TrueVIS printer display with colorful graphics, showcasing Eco-Sol, UV, and Resin technologies, alongside a human silhouette for scale.
TrueVIS AP-640 printer showcased at a trade show booth, featuring a vibrant design with branding and images highlighting its printing capabilities.
TrueVIS printer showcasing vibrant graphics and branding, featuring UV, Eco-sol, and Resin technologies.
TrueVIS printer from Roland featuring eco-solvent, UV, and resin technology, showcased with vibrant graphics.

Booth Views

View of a trade show booth featuring vibrant wall graphics and product displays for Roland DGA. The booth showcases customer testimonials and colorful imagery related to Roland's printing technology.
The back wall of the booth structure featured enduser testimonials and graphics from rock stars in the print industry.
A display area featuring a VersaUV LEF2 benchtop UV flatbed printer with colorful signage and various printed products, including wood panels and a decorative parrot.
Crowd gathered around the Roland trade show booth featuring large hanging signs and product displays, showcasing innovative printing technology.
A busy exhibition booth for Roland showcasing various printing technology products. Attendees engage with a printer cutter while examining printed materials displayed on the booth.
A Roland VersaSTUDIO BN2-20A desktop inkjet printer cutter displayed at a trade show, featuring a price tag of $6,495 and a 'NEW' sign. The booth background shows various colors and displays of printing technology.
Display featuring a Roland printer at a trade show, with a brightly colored car in the foreground and people in the background.

Views and Elevations

3D rendering of a trade show booth design featuring the Roland brand with signage and display areas for TrueVIS products.
Front of the booth CAD view.
Illustration of a trade show booth design for Roland DGA, featuring multiple display stations for TrueVIS and VersaUV products.
Back of the booth CAD view.
Front wall with sample display boards and paneling for construction.
The VersaUV Benchtop Side Wall CAD Drawing. This part of the booth had the VersaUV machines and focused on customization. Shelves were requested to house samples that would quickly be taken by passing attendess.
The IU-1000F UV Flatbed display wall and television display elevation. A video featuring the IU would play for the duration of the show and served as important piece of signage to help identify the massive machine.
Back wall of the boot. Featuring 6 ft tall panels of Ace High Printing and Just Fab Graphics with testimonials.
Overhead of booth, with floor graphics laid out.
The floor wrap graphic layout. At a massive 220 feet long of continuous gradient, the graphics teams had to ensure that there were no errors and transitions were seamless and crisp.
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