J.B. ARELLANO

Graphic Design, Illustration, & Art Direction

Social Media Design for Roland DGA

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Roland DGA Social Media Art Direction
Art Direction | Graphic Design | Social Media Design | Copywriting
Details/Credits

Roland DGA social and content marketing noticed an opportunity for growth of our social channels by providing a slew of video, white paper, and webinar content for folks to enjoy and learn. Roland DGA social media accounts showed followers were liking and clicking through our pages with content pertaining to slideshows, colorful graphics, tutorials, white papers, and videos.

Leading art direction and the design team, content strategy shifted to cater to these strong points, resulting in 23% increase in followers for Instagram and increasing our LinkedIn followers from 40% with an overall engagement increase between 30%-45% per post.

Company: Roland DGA Corp.
Copywriting: Julian Arellano, Ben Fellowes, Jordan Johnson
Art Direction: Julian Arellano
Graphic Design: Julian Arellano, Danielle Gee, Carl Santiago

A promotional graphic for a video titled 'Shop Talk with Bryan Ballreich' featuring a smiling man against a colorful background, highlighting the topic 'White Ink Basics in VersaWorks 6'.
A large printing machine in front of a bright yellow background, displaying vibrant graphics and the text 'SOCIAL DISTANCING SIGNING SOLUTION'.
CNC machine carving a 'hands-free' door handle design in a wooden board.
A man and a woman wearing matching black t-shirts with a colorful skull graphic design labeled 'Outrageous Skate Apparel' against a blue background.
Three decorative glass bottles of Yaguara Malta Soda with a vibrant label featuring a colorful tribal design, placed against a purple background.
A man smiling while wearing a white t-shirt featuring a graphic design of tigers and cacti, with the text 'Tigermary's Grill, Bar, & Shows' printed below, set against a bright pink background.

Quick Tips

Graphic design image featuring a Roland printer with the text 'Quick Tips Achieving Optimum Print Quality with the BT-12' over a gradient background.
Image of the VersaSTUDIO BT-12 DTG printer with text highlighting its affordability and features for yielding the best prints.
Instruction graphic titled 'Step 1: Adjust the Color Density' with a description to go to BT-12 settings and select 'Printer Properties.' The background is a gradient from blue to green.
Graphic showing color density adjustment settings in a software interface, highlighting the levels for Black, Cyan, Magenta, and Yellow.
Graphic tutorial on adjusting brightness and contrast levels in image editing, featuring before and after examples with circular portraits.
Graphic design promoting tips and tricks from the Roland DGA Blog, featuring a gradient background with text encouraging viewers to click the link in the bio.

Creating Cutlines in Adobe Illustrator Tutorial

Graphic design tutorial cover for creating cutlines in Adobe Illustrator with vibrant colors and a scissor graphic.
Screenshot of Adobe Illustrator showing a colorful custom design for print/cut beer labels, featuring a vibrant label design with a cartoonish character.
Tutorial screenshot illustrating Step 2 of creating a cut contour line in Adobe Illustrator, featuring a vector path outline of an artwork with design tips.
Step 3: Instructions for assigning a cut line using the Roland DG VersaWorks library, featuring a colorful gradient background and clear, bold text.
Tip for creating cut paths in Adobe Illustrator, featuring color swatches and instructions.
Screenshot of a color swatch dialog in Adobe Illustrator showing the settings for a CutContour swatch with CMYK color mode.
Screenshot of Adobe Illustrator showing a file with an outlined design shape in pink against a black background with annotated instructions.
Step 4 of the tutorial, featuring two images that illustrate the adjustment of cut line positions related to artwork. The left image shows a blue and yellow design, while the right image displays a red and yellow design, both with detailed elements.
Step 5 of a tutorial on preparing graphics for printing, featuring an illustrated label design with vibrant colors and a monster-like character at the center.
Graphic design promoting a tutorial on creating cutlines in Adobe Illustrator, featuring vibrant colors and text encouraging viewers to learn more tips and tricks.

Apparel Business Marketing for LinkedIn

A close-up of a customizable sneaker featuring a tropical design with flowers, set against a black background with bold white text stating 'INCREASE ENGAGEMENT BY PROVIDING CUSTOMIZED PRODUCTS' and a yellow backdrop with diagonal stripes.
A close-up of a white sneaker with a colorful tropical floral design on the side, set against a bold yellow and black striped background, featuring the text 'IMPACT CUSTOMER EXPERIENCES' in large, bold white letters.
AirPods case with personalized design featuring a lion logo and text against a bold yellow and black striped background.
A vibrant promotional graphic featuring a guide on product personalization and customization, with a colorful sneaker design and bold text urging viewers to download the free guide.

White Paper Download | Reaching Today’s Customers: A Guide for Wrap Shops

Graphic design promoting a white paper download titled 'Reaching Today's Customers: A Guide for Wrap Shops' featuring a colorful car illustration and a call to action to swipe for more information.
Text graphic on a bright green background stating, 'The volume of popular wrap applications (including vehicle graphics, wallcoverings, and window graphics) is expected to reach 126,000,000 m² by 2023.'
A graphic displaying statistics about the global automotive wrap films market, including a market value of $3.5 billion in 2019 and an expected annual growth rate of 22.5% through 2027, set against a bright green background.
An orange graphic displaying the text 'Research from Geopath indicates Vehicle Graphics Can Generate 101 Impressions Per Mile' in bold black and white typography.
Graphic design showcasing a bold statement that mobile advertising attracts 2.5 times more attention compared to static billboards, on a black background.
Graphic design featuring bold text stating '96% of respondents to a study conducted by the American Trucking Association reported noticing truck-side ads' on an orange background.
Text graphic highlighting a 97% recall rate for messages on mobile billboards, presented on a black background with bold turquoise typography.
Text graphic encouraging viewers to download a free white paper, with a bright turquoise background and bold typography.

Print Outside the Box with UV Printing

Promotional graphic for Roland DGA featuring a colorful box with a character design and the text 'PRINT OUTSIDE THE BOX WITH UV PRINTING' on a yellow background.
Promotional graphic showcasing a UV printing machine with the text 'WHAT IS IT? UV PRINTING WITH FLATBED TECHNOLOGY ALLOWS YOU TO PRINT DIRECTLY ONTO OBJECTS.' on a bright yellow background.
A graphic showcasing the text 'THE UV DIFFERENCE' with a description about UV inks adhering to various surfaces, set against a black background.
Infographic showcasing the most common UV media materials, including wood, plastic, metal, foamboard, acrylic, vinyl, cardboard, ceramics, and glass, displayed on a bright yellow background.
Close-up of a Roland printer featuring a cylindrical fixture, showing a transparent bottle positioned for printing. The background is dark with bold white text highlighting the capability of printing on cylindrical objects.
Promotional graphic featuring a yellow background with bold black text encouraging users to download a free guide to printing specialty graphics, alongside an image of the guide displaying various products.
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