iPourIt is a leading manufacturer and distributor in the self-pour beverage market. With a wristband (and valid ID) anyone can tap to pour at one of their many automated tap walls across the US and Canada. From beer, wine, and seltzers, they are primed to collect a lot of data on adult beverage trends across a wide range of demographics. The main objective was just trying to get the massive amounts of data laid out in a templated file for future use and provide a core branded document for their newly launched re-brand. What’s presented here are key spreads from the final reports, that were split into two depending on segment.

Company: iPourIt Inc.
Lead Copywriting: Amber Costa
Art Direction/Copywriting: Julian Arellano
Graphic Design: Alycea Tinoyan